Blog
Short, practical notes on getting found. How AI assistants and local search decide who to recommend, what they read on your site to make that call, and the small fixes that move the needle.
Why Hiring an SEO Consultant Can Boost Your Sales
SEO turns into sales because searchers are already trying to buy. What hiring an SEO consultant actually buys you, and when you should skip it.
Google Is One Piece: Where Else Your Customers Already Look For You
Your Google Business Profile is one piece. Here's how Apple Maps, Bing, Yelp, and Alexa find local businesses, and the free listing each one needs.
Why AI Assistants Don't Recommend Local Businesses
AI assistants like ChatGPT skip most local businesses when recommending who to call. Here's what they actually read, and two fixes you can make today.
The Google Business Profile Checklist for Busy Local Owners
Most local businesses leave money on the table with a neglected Google Business Profile. Here's the plain, Google-backed checklist to fix the basics fast.
Tales of a lvl 1 SEO student: Researching AEO, GEO, & LLMO
During my travels through the docs of AEO, GEO, & LLMO, the shiny new topic in a 30 year old industry (SEO), I discovered something fascinatingly ordinary!